Groningen - Tue Nov 12 2024
Arbi Hakopians (Rapper RBDjan) Invests in SmartLabel B.V. for the Launch of TraXs: A Next-Gen Streaming Service for Artists and Fans
Groningen - Tue Nov 12 2024 - SmartLabel B.V. is excited to announce that Dutch artist and entrepreneur Arbi Hakopians, better known as Rapper RBDjan, has joined the innovative music platform TraXs as a strategic investor. This next-gen streaming service, set to launch in closed beta at the end of 2024, addresses the urgent need for change within the music industry by offering a pay-as-you-go model that allows fans to only pay for what they actually listen to.
RBDjan recognizes the necessity for a fairer system:
Artists often have no idea who is listening to their music, how much revenue it generates, or how to reach their fans. The current system is simply unfair: fans pay too much while most of the money goes to major labels and streaming services, even if they don't listen to music from those labels. TraXs tackles these issues by offering both artists and fans a fairer deal.Arbi Hakopians
TraXs enables artists to sell Music Shares, allowing fans to invest directly in their favorite musicians without losing rights. The platform also provides access to valuable listener data, enabling artists to better understand their audience and offer unique rewards. This empowers artists to communicate directly with fans, engage them in music, and make targeted offers. With the user-friendly TraXs Manager tool, artists can easily manage, distribute, and collect royalties on their music, helping to create new revenue streams and market their work more effectively.
The combination of technical and legal expertise within the SmartLabel team, led by founders Jonathan Oudekerk and Joost Rohde, is crucial to the success of TraXs.
They understand the challenges artists face and have a vision that aligns with the future of the music industry. Together, we can set a new standard that honors both artists and fans, which is a global necessity. This is an opportunity to create something that truly makes an impact, and I am proud to invest my money in this way.Arbi Hakopians
The exact amount of the investment has not yet been disclosed as it is part of SmartLabel B.V.'s ongoing pre-seed round. With RBDjan's involvement, SmartLabel B.V. strengthens its position in the European market, aiming for a broader impact. The full launch for the general public is scheduled for 2025, positioning TraXs as a valuable player capable of further developing the music industry.
About SmartLabel
Smartlabel is building the streaming service and royalty app TraXs to make the music industry a better place for artists. Thanks to the experience of the founders, the team knows that fixing this problem will improve a lot of lives. Being at the intersection of music, business and tech, SmartLabel is in the ideal position to understand and solve the music industry's problems.
About SmartLabel
SmartLabel is on a mission to make the music industry a fairer place by giving back control to artists. Here, artists control what their music is worth to monetise it properly. Their platform is open and transparent so artists know what’s going on. You can distribute your music to all the big music platforms and work with your royalties like never before. It’s the future of what streaming should be.
